Every great journey begins with a single step. For us, that step was born out of a simple observation: the modern professional spends more time at their desk than anywhere else, yet the tools we use often work against us, not for us.

We saw creators, entrepreneurs, and visionaries in Egypt and beyond struggling with cluttered desks, neck pain, and the physical toll of a digital-first life. We realized that a "workspace" shouldn't just be a place where you sit—it should be a place where you thrive.